Rule #1: Respect your guildies. This means no malicious trolling intended to harm any one party within the guild. We're all family here and we can take a joke or 2 or 10. Just don't cross the line into douchebaggery. When leading guild groups, show respect by going through proper procedure, using Ts3, and in general, striving for organization and clear communication.
Rule #2: Respect your officers. They are there for a reason. If you have an issue with an officer, speak with an Eye. They will do their best to reslove the conflict in favor of both parties involved.
Rule #3: There will be no griefing of same-faction RP. If evidence is found of a person's participation in such an act, it will result in immediate guild removal. PvP is fine, just don't grief(ie dropping banners, spamming yells, and being a general moron.
Rule #4 No cheating. No bots, no buying carries, no win-trading. Breaking this rule will prompt an investigation into the incident and if found guilty, immediate guild removal.